A willingness to advance ideas and be a pioneer is a hallmark of Morocco. It is the top country in Africa for both passenger car manufacturing and aeronautics. With the launch of the nation’s new brand Morocco Now the aim is to raise awareness of the incredible transformation that the country has undergone in the past 20 years under the visionary leadership of His Majesty the King Mohammed VI, and to highlight the dynamism of its industry. It has seen its leaders build a competitive low-carbon production and sourcing platform that offers free access to 1.3 billion consumers in Europe, the US, Africa and the Middle East thanks to free trade agreements with more than 50 countries. Having a steady and consistent approach towards creating a modern, sustainable industry and open trade means Morocco is now well positioned to help cushion global shocks and provide solutions to some of the challenges that are pushing the world to reshape value chains.