TodayTopicsWritersPodcastsMagazineMoreSearchAccount

Today

3 Jun 2021
How TikTok can turn a book into a bestseller
How TikTok can turn a book into a bestseller
How TikTok can turn a book into a bestseller

I have an American friend who loves reading, but is clueless about technology. The last time I visited him he was still using Internet Explorer, which even Microsoft has given up on. My friend was puzzled when he walked into his local bookshop and was met by a table of books with the sign ‘#BookTok made me read it’. Soon afterwards I received a bewildered WhatsApp message: ‘What is BookTok?!’ Until recently, I didn’t know. Before the pandemic, I was a working stand-up comic. I’ve never been on television and you probably haven’t heard of me, but I was happy. I worked six nights a week, made enough to pay the bills and was recognised occasionally by someone in Tesco. And then came lockdown. The life I had grown accustomed to vanished practically overnight.

How TikTok can turn a book into a bestseller
Useful links
    Advertise with usSponsor an eventSubmit a storyCookie preferences
More from The Spectator
    Spectator AustraliaApollo MagazineThe Spectator Shop
About us
    About The SpectatorContact & FAQsPrivacy & cookiesTerms and conditionsJobs and vacanciesSite map
Subscribe
    Subscribe todaySign up to our emailsThe Spectator Club
Useful links
    Advertise with usSponsor an eventSubmit a storyCookie preferences
About us
    About The SpectatorContact & FAQsPrivacy & cookiesTerms and conditionsJobs and vacanciesSite map
More from The Spectator
    Spectator AustraliaApollo MagazineThe Spectator Shop
Subscribe
    Subscribe todaySign up to our emailsThe Spectator Club
Hidden Article